What do your clients do every 12 minutes? The same thing you do.
On average, Americans check their phones every 12 minutes.
They open 98% of all the text messages they receive and respond to them within 90 seconds.
We all text our friends and family, but have you ever thought about texting your clients? Likely, you use email the most to communicate with them. But contrast the statistics mentioned earlier to those of email communications:
The average American responds to an email within 90 minutes of receiving it, and even the open rate for emails is only 20%.
So how can you make your client interactions more efficient?
Text them! Text messages can be used to remind clients of new and upcoming appointments, office closings, or to follow up with clients who haven’t been in touch with your firm for several months.
Before you start, make sure you understand the laws involving sending text messages to clients.
Ask for consent before sending messages to a client. Most people won’t appreciate unsolicited and unexpected messages from a local business. But with permission, these messages can help clients stay on track regarding deadlines, appointments, and other reminders.
Try this: Add a section on your new client forms asking if they’d be okay with receiving communications via text message. Make sure to clearly state what they are signing up for!
Add an opt-out message at the end of all texts so that clients can change their preferences at any time. If you don’t, their frustration could result in you losing clients!
Once someone opts out, you must end all communications via text immediately.
Keep it brief
The purpose of sending text messages instead of emails is to send a quick, short message, so don’t waste your time and your client’s time by writing a long text!
Limit your characters to 160 per message. The message should contain your firm’s name, phone number, and a clear call to action, like “Reply Y to confirm your appointment.”
So what do you think? Is texting right for your business?
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