The New Normal.

Working from home. Zoom meetings. Social distancing. Face masks. 

These once unfamiliar terms have now become part of our normal daily life. 

While adjusting to this new normal isn’t easy, your business can still thrive under these new, albeit unusual, circumstances! 

Here are four ways you can help your business conquer the new normal with Covid. 


  1. Be real

There is no denying that the current situation we’re all living in is unprecedented and unusual. So simply be frank and acknowledge it. It would be courteous to check-in on your customers to assure them of your care. Without selling, you can remind them that your business is still in service in some capacity and explain the different methods you are using to make sure your customers will still be getting the best service possible despite the changed circumstances. 


  1. Make use of the technology available and customize it for your needs

Could your customers benefit from video conferencing? Between Zoom, Skype, WebEx, Google Hangouts, and other video conferencing technologies, there are a slew of ways to create a personalized experience for your clients. Or maybe you have some less technologically savvy clients who would rather prefer communication via email or phone call. Make sure to inform your clients of all of the methods they can use to reach you to benefit from your services. 


  1. Look the part 

Whether you’re appearing for a meeting on camera, expecting a phone call, or greeting customers entering your storefront, remember that your appearance matters. When you are dressed professionally, even if you’re not on camera, you exude more confidence than if you were lounging in your pajamas at home. 

You should also clear your workspace of clutter, as this is known to reduce stress and will give you a more dignified appearance when video conferencing. Don’t forget to adjust your camera view in a way that you are not too close and not too far from view. This adds to your professionalism and shows others that despite the circumstances, you are invested in the work that you do. 


  1. Go the extra mile

Since it seems like we aren’t likely to return to complete normalcy anytime soon, your customers might enjoy a little something extra to get them through this time. For example, depending on the service you provide, your clients might appreciate more meaningful reports to keep them on track financially. Or some might prefer a more personalized shopping experience and increased customer service. Whatever your niche, use this time to think about the best way to serve your clients. Your efforts, especially now, will surely be rewarded with loyalty. 

This will be hard. But it will be worth it. When the smoke clears, you’ll be grateful you expended the effort to show your clients how much you really care. 

But if you’re struggling to keep your business afloat during this time, we are here to help. We will work with you to get you the financial assistance you need and develop a tax plan that will save you thousands of dollars long term. Contact us!