We’d like to introduce you to Fred Boutique. This boutique shouts style and individuality while catering to each and every shopper. Who would not enjoy a latte while checking out the latest fashion designs from brands such as Elizabeth & James, Joie, and Waverly Grey? Shereen Koshnoodi and Kelley Frey, business owners of Fred Boutique, joined forces in 2012 to bring to life this modern take on caffeinated shopping; Shereen sums up their motivation in one word: passion. She says. “…I’ve always loved coffee shops and cafes so I wanted to combine the experience”. These talented ladies have truly made this dream come to life. Fred Boutique provides a relaxing, intimate and unique shopping atmosphere for customers.
Of course, keeping Fred Boutique running has its share of challenges. These challenges include keeping track of expenses and monitoring all inner workings of a small business. Shereen says,” [Alfano & Company] has helped me keep track of my business. There are many moving parts [to Fred Boutique]. Our accountant, Liana, provides me with quarterly reports and helps me keep track of expenses.”
At Alfano & Company we find it rewarding to witness the continued success of our clients and we look forward to seeing how Fred Boutique continues to grow and thrive. We are happy to congratulate Kelley and Shereen on the opening of their second Fred Boutique, in Westport, CT. “We want our customers to feel the love and passion that we have for what we do,” Shereen says. Visit Fred Boutique’s Old Greenwich location for a classic shopping experience. Step into Fred Boutique’s Westport store to ‘sip and shop’. We have no doubt you will feel the passion and love these entrepreneurs have for both fashion and their growing business.