An elevator pitch can be likened to a strategic but brief “commercial” about you. These pitches are usually presented before employers or potential investors to showcase the most valued aspects of you and your business in the shortest amount of time. However, an elevator pitch is not simply a condensed version of your resume formatted into a 30 second video. Be mindful of your goal – to get your audience interested in you and your business.
So what’s next? Here are 6 tips from entrepreneur.com for perfecting your elevator pitch.
- Make them care
What is your product or service? Why is it a necessity, specifically for your audience? Anticipate their questions about your business and proactively provide answers to those questions. Your audience will care about what you have to say if they understand why you are saying it.
- Make them want to join
The best way to do this is by appealing to your credibility and authority. You can establish a common ground by mentioning businesses or endorsers you have worked with that are familiar to your audience. They will begin to see you not just as another name, but as a trustworthy asset.
- Leave them wanting more
Keep it short, sweet and to the point. If you get carried away with the logistics of your business and begin to use technical terms that are unfamiliar to your audience, they will likely become disinterested. Instead, emphasize why your business is unique and propose a tailored solution to their specific problem.
- Be calm and natural
As previously mentioned, if your pitch is short, sweet and to the point, you won’t feel overwhelmed by all you have to remember. By practicing, you will discover what words sound natural and what sentences may feel a bit awkward to say out loud. The more comfortable you feel with what you say, the more confidence you will exude!
- End with a call to action
What do you want your audience to do when you are done speaking? This will vary, so identify what your specific goal is and how your audience should respond to achieve that goal.
- Practice, Practice, Practice!
First, record yourself presenting your pitch repeatedly. Analyze your body language, your tone of voice, and speed to ensure your delivery is as effective as possible. After you feel confident with that, ask to present it to a confidant who has experience in your field so that he or she can provide feedback and suggestions to really test your pitch. Afterwards, ask them if they would request a follow-up meeting with you. If the answer is yes, your pitch was a success!
If you would like to see excellent (and some not so excellent) examples of how this has been done, click here. The Alfano & Company team wants you to thrive, so contact us to see how we can help to advance your business.