It often seems like Google always knows everything.

But when COVID hit, that all changed. Businesses were closing everywhere, some were adjusting hours, and others were hiring due to the increase in demand. With circumstances constantly adjusting, Google had to adapt to keep up.

Profile Updates

Google My Business has always been a great resource for business owners looking to keep their customers updated through a simple Google search. To provide further support for users, the platform added a variety of options to add to profiles, including donation and gift card links. Connect your profile to a PayPal or GoFundMe account to request donations and use Square, Toast, Vagaro, or Clover to give customers the option to purchase gift cards.

You can add this option by logging into your Google My Business profile > Box entitled “Stay connected during COVID-19” > “Get Support From Customers”, then pick one of the two options.

In this box, you can also update service availability, update your business hours, and post a COVID-19 update to let your customers know how you are doing!

Digital Services

Google created additional features to keep up with the increase of online services. Businesses can now add “Online Classes” and “Online Appointments” sections that can be viewed from Google Searches and Google Maps searches.   This makes it easier for users to keep their customers updated and for clients to find appointments, book them, and add the slot to their calendar with just a few clicks.

Now you never have to fear leaving your customers in the dark when change occurs suddenly!

But if you feel that your business is struggling to stay afloat amidst the current pandemic, don’t hesitate to reach out! Together, we can create a strategy that will steer your business towards growth!